About the role

Loyalty & Customer Value Lead

Marketing

Warsaw / Rzeszow / Remote

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G2A.COM is the world's largest marketplace for digital entertainment. On our platform, over 35 million people from 180 countries have already purchased more than 145 million digital items. Why? Sellers from all over the world present a rich offering of over 125,000 digital codes for games, software, gift cards, subscriptions, DLCs, in-game items, and various digital entertainment. We are a safe marketplace, where sellers guarantee instant delivery.

What else sets us apart? G2A.COM is a place co-created by a team of around 400 exceptional experts representing 10 nationalities. Most of us work in a hybrid model, some remotely, or on-site in a chosen location. Our R&D center is in Rzeszow, we also have office in Warsaw. The company's main headquarters are in Hong Kong, with the central office in Amsterdam.

We address each other by our first name, we are supportive, and we share knowledge. We operate based on DEI values – Diversity, Equity, and Inclusion and provide extensive development opportunities – in 2025, we delivered approximately 86 development and wellbeing events. We work in a dynamically changing environment, continuously implementing and utilizing the latest technologies such as artificial intelligence (AI) or augmented reality (AR).

Our mission is to seek new opportunities, pursue continuous growth, and deliver engaging entertainment. G2A’s vision is to build and strengthen its…

G2A

G2A.COM is the world's largest and most trusted marketplace for digital entertainment, where more than 35 million people from 180 countries have purchased over 145 million items. Users can choose from more than 125,000 digital offerings incl. games, DLCs, in-game items, as well as non-gaming items such as gift cards, subscriptions, software, or e-learning - sold by sellers from all over the world.

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What you'll own

Shaping and executing the loyalty program development strategy based on customer data and insights
Designing reward mechanisms and initiatives that engage subscribers
Actively collecting user feedback and implementing ongoing program improvements
Planning and executing loyalty campaigns across owned and paid channels
Creating promotional ideas and offers in collaboration with partner brands
Monitoring program performance (CLTV, retention, conversion) and driving optimization efforts
Collaborating closely with IT, UX, Product, and Data Analytics teams
Conducting A/B tests, analyzing results, and preparing reports with implementation recommendations
You can work in a hybrid model, from the office, or remotely
You receive all the necessary work resources, such as a laptop and/or a phone
We can provide and deliver ergonomic and electronic equipment for your home office, such as footrests, stability balls, chair with back support, monitor, mousepad, laptop docking station, mouse, keyboard, headphones
We provide an opportunity for realizing new ideas and appreciate them a lot
We encourage the development of skills and competences with internal and external trainings
We value DEI – Diversity, Equity & Inclusion
We support grassroots initiatives and take part in charity events
We offer valuable benefits, such as:
the welcome pack,
vouchers for the Motivizer platform (each month the employees receive a pool of 250 points they can spend on many products and services available in the system),
private healthcare
the MultiSport card,